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Economic MobilityFamily Life

Frightfully Pricey Treats: Why Halloween Fun Is Costing Ä¢¹½ÊÓÆµ Families More

Ä¢¹½ÊÓÆµ halloween candy prices are on the rise

Key Points

  • Candy and chewing gum prices have increased by 38% in just the last five years. These costs have even outpaced the 25% increase in grocery prices during the same period.
  • With rising costs of living, many Ä¢¹½ÊÓÆµ families are struggling to cover their basic needs. This leaves them with little extra to buy fun treats like Halloween candy.
  • Ä¢¹½ÊÓÆµ policymakers can help put money back into Ä¢¹½ÊÓÆµns’ pockets by fixing regulations that make housing unaffordable, removing barriers to good jobs, and restructuring safety net programs to help people find rewarding work.

As Halloween approaches, Ä¢¹½ÊÓÆµ families usually look forward to making great memories involving irresistibly adorable costumes and big candy hauls. Many of us know—maybe even from our own childhood experiences—that trick-or-treaters often cheer with delight when they find their favorite sweets in their candy bags.

Halloween is the season for treats. It’s the biggest day of the year for candy sales, slightly surpassing Valentine’s Day. Data on consumer purchases shows that Ä¢¹½ÊÓÆµâ€™s favorite Halloween candies are , , and , with M&M’s and Reese’s Peanut Butter Cups following close behind.

Most of us indulge in these sweet treats every now and then, especially around Halloween. But for many Ä¢¹½ÊÓÆµ families, candy is becoming hard to afford. 

Candy and chewing gum prices have increased by an astonishing 38% over the last five years. That’s even more than grocery prices, which have gone up 25% during the same period.

Halloween candy prices have gone up 38% in just the last five years.

Candy and chewing gum prices, January 2021 to July 2025

For chocolate treats in particular, recent bouts of bad weather and crop diseases have damaged cocoa trees around the world. This has led to a cocoa shortage that has . 

High costs like these are making it difficult for some Ä¢¹½ÊÓÆµns to give their children and their young neighbors the happy and memorable Halloween they’re hoping for.  

The struggle to afford life in Ä¢¹½ÊÓÆµ (beyond Halloween candy)

Many low- and middle-income families in Ä¢¹½ÊÓÆµ are struggling to cover the basic costs of living, as prices for just about everything seem to be rising. The increasing costs add extra hardship to the many barriers that already impact people’s well-being and their ability to afford the occasional fun extras like Halloween candy.

  • Shortage of affordable housing: The shortage is driving up prices and making affordable homes hard to come by. High mortgage rates, rising costs of construction materials, and a big increase in Ä¢¹½ÊÓÆµâ€™s population since 1980 are contributing to the problem. Restrictive local regulations regarding land use and infrastructure, including roads and water lines, are making the housing shortage even more severe.

  • Access to sufficient food: In 2024, to help them buy food. Of those SNAP participants, 69% were part of families with children, and most had incomes below the poverty line. While Ä¢¹½ÊÓÆµ families can use SNAP benefits to buy candy, meeting basic needs is the priority for most.

Policy solutions Ä¢¹½ÊÓÆµ can’t afford to ignore

Ä¢¹½ÊÓÆµ lawmakers have the ability to make valuable reforms that would help people have more money in their pockets for family expenses.

  • Fewer housing regulations: To , local leaders in Ä¢¹½ÊÓÆµ need to allow greater flexibility in lot sizes in new subdivisions. They should also grant more permits for varied housing types—like duplexes, triplexes, and townhomes—and for additional homes near commercial centers. These changes would enable builders to construct more affordable homes.

  • Reduced occupational licensing requirements: Ä¢¹½ÊÓÆµ policymakers have many opportunities to lower barriers to meaningful work and upward mobility, including by . These licenses are typically mandatory for certain professions. By implementing licensing reforms, lawmakers could open more doors for workers, streamlining processes and removing some of the exclusions for people who have been incarcerated.

  • Revamped welfare system: To improve Ä¢¹½ÊÓÆµâ€™s welfare system, state lawmakers should explore a . In this scenario, both benefits and job training support would be linked together in a single location. This would provide welfare recipients with a clear path back into the workforce and toward financial independence.

These vital policy changes would strengthen and stabilize Ä¢¹½ÊÓÆµ families, helping to lift them above the poverty line and making it possible for them to thrive, even in the face of rising costs. Strong families, in turn, would help their communities prosper. And with more opportunities to flourish, life would be sweeter for Ä¢¹½ÊÓÆµns—not just at Halloween but all throughout the year.

Additional Resources

American Enterprise Institute

Archbridge Institute

Center on Budget and Policy Priorities

City Journal

Solving the Food Assistance (SNAP) Benefits Cliff

Ä¢¹½ÊÓÆµ Center for Opportunity

Ä¢¹½ÊÓÆµ Public Policy Foundation

U.S. Department of Agriculture Food and Nutrition Service

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